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Dogsnob
Pets, Supplements
Facebook Ads, Google Ads, TikTok Ads, Klaviyo, CRO, Influencer, Creative
dogsnob is a premium dog supplement brand that prioritizes dog health and wellness. Their product line includes supplements for various dog health concerns such as joint health, digestive health, and skin and coat health.
They use only the highest quality natural ingredients and have gained a reputation for producing results. The brand's primary target audience includes dog owners who prioritize their pet's health and well-being.
With the rise in pet ownership during the pandemic, dogsnob has seen increased competition in the market, making it challenging to stand out and attract new customers.
In 2020, Skille set out to develop and execute an omnichannel approach to improve its brand visibility and attract new customers. Skille's analysis identified a lack of brand awareness and a limited online presence as the primary challenge.
To address these challenges, Skille developed a comprehensive strategy that leveraged TikTok influencers, Facebook Ads, and email marketing to increase brand awareness and drive customer acquisition.
Skille identified TikTok as an ideal platform to promote Dogsnob's brand and products.
They identified and collaborated with popular TikTok influencers who catered to the brand's target audience.
The influencers created engaging content that showcased the brand's products and benefits. This partnership resulted in a significant increase in brand awareness and user-generated content, which helped improve conversion & sales.
Moreover, Dogsnob achieved remarkable success by onboarding a diverse group of 100+ influencers' whitelisting permissions. This strategic move enabled Dogsnob to leverage the combined power of whitelisted and branded influencer content through its own ad account. The outcome was highly rewarding, with substantial improvements in click-through rates, lowered CPMs, and a substantial surge in sales, demonstrating the effectiveness of this content strategy.
Skille leveraged TikTok content as ads on Facebook and Instagram to complement the influencer partnerships, resulting in a significant increase in click-through rate (CTR) and sales from Facebook ads.
Through constant A/B testing of TikTok user-generated content and whitelisted ads, Dogsnob's return on ad spend (ROAS) improved from 0.5 to 2.5 in under five months.
Skille implemented pre and post-purchase flows, a campaign cadence synchronized with Dogsnob's promotion calendar, and customized emails tailored to specific email list segments, resulting in a 25% increase in email open rates and a 15% increase in click-through rates, ensuring high conversion rates among prospects and driving repeat sales.
By implementing an omnichannel approach that leveraged TikTok influencers, Facebook Ads, and email marketing, dogsnob experienced remarkable growth.
The brand's sales increased by 200% while experiencing a significant increase in visibility across all social channels, resulting in PR and retail partnerships.
The brand also saw an increase in customer loyalty, as evidenced by the 30% increase in repeat sales.
The success of this campaign has positioned dogsnob as a leading brand in the liquid dog supplement category, and the omnichannel approach has become a core part of their marketing strategy.
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