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Jack Health
Pharmaceutical, Health & Wellness
Facebook Ads, CRO
Jack Health is a telehealth and pharmaceutical brand that offers a range of prescription medication and medical consultation services. With the increasing demand for remote healthcare services, Jack Health has become a leading player in the industry.
Jack Health enlisted Skille's services in 2020 to improve their Facebook ads performance. However, marketing prescription medication and medical services posed a unique challenge due to the strict regulations and guidelines that needed to be adhered to.
Skille worked closely with Jack Health's regulatory advisors to ensure that any changes to the account structure or ad messaging would comply with the regulations.
Upon reviewing the ad account, Skille identified a secondary issue - a complex and cluttered campaign structure. The account had too many campaigns, ad sets, and ads, which made it challenging to optimize effectively.
Given the heavily regulated nature of the pharmaceutical industry, Skille worked closely with Jack Health's regulatory advisors to ensure all messaging and ad creative met legal requirements.
By navigating this complex regulatory landscape, Skille was able to help Jack Health achieve advertising success while staying compliant with all applicable laws and regulations.
Skille started by simplifying the campaign structure to make it more manageable. They consolidated campaigns, ad sets, and ads to focus on high-performing campaigns and cut down on ad spend wastage.
To optimize conversion rates, Skille began A/B testing landing pages to find the optimal combination of content and design that resonated with Jack Health's audience. They tested different variations of the headlines, copy, images, and offers.
To enhance the effectiveness of Jack Health's Facebook ads, Skille conducted a series of creative tests, which involved testing different ad formats, hooks, and visuals.
Through simplification of the account structure, A/B testing of landing pages, extensive ad creative testing, and close collaboration with regulatory advisors, Skille was able to help Jack Health achieved a 2.5x increase in conversion rates and a 60% reduction in their Cost per Acquisition (CPA) within the first six months.
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