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Riddle Oil
Beauty, Wellness, Home Goods
Facebook Ads, Google Ads
Riddle is a luxury fragrance oil and skincare brand founded in 2013 by Chelsea Voge in Venice Beach, California. Their seven signature scents are designed to match different occasions and moods, from subtle to sensual. Riddle's fragrances are quiet and inviting, sitting close to the body and leaving an aura as the person walks. They offer roll-on oils, spray lotions, full-body oils, and candles.
The company's philosophy centers around the concept of "Allow." Riddle believes in being better than oneself, listening from a place of inspiration, clarity, loving oneself, and allowing life to unfold naturally. They encourage customers to create a support system for themselves and to allow their desires to come into their lives naturally. Riddle seeks to inspire creativity and believes that everything is possible with imagination.
Riddle recognized the need to boost their DTC business and sought a partner with the right expertise. Having worked with generalist agencies before, they sought out Skille's specialized knowledge in media buying and the beauty industry.
Skille quickly got to work, leveraging Riddle's strong brand, loyal customer base, and great products to scale the DTC side of the business.
At Skille, we manage large budgets for our clients and understand that doing so requires being available and moving quickly.
Our clients can rest easy knowing we are just one call away and can provide immediate attention when issues arise.
Bringing on a new agency can sometimes be a slow process as they learn the industry.
However, our extensive experience working with over 30 brands in the health & beauty space allowed us to hit the ground running and turn performance around in under 8 weeks.
Drawing on hundreds of tests we've conducted in the same vertical, we quickly rolled out a successful account structure, offers, and creative that helped Riddle Oil achieve impressive results.
Prior to onboarding with Skille, one of the major issues in Riddle's ad account was the high fragmentation. Over 20 ad sets were live across 10 campaigns, with multiple campaign objectives.
Skille addressed this by reducing the number of campaigns from 10 to 5 while removing low-performing objectives such as traffic or engagement. Adopting a simple campaign structure based on Facebook's power 5 best practices improved overall performance.
We also reorganized the campaigns on Google ads by expanding the Shopping campaigns, which allowed us to focus on the best-converting SKUs more actively. This approach allowed us to increase our ad spend while maintaining ROAS levels above 2x.
We A/B tested a wide variety of creatives. Once we found the winning iterations, we focused on scaling them. We utilize dynamic creative ads to test multiple UGC and lifestyle ads at once, enabling us to reach conclusions efficiently.
Riddle achieved $1.4M in profitable Facebook & Google ad spend at a 2x ROAS with a 30% lower CAC through streamlined account structure and creative testing.
Request a case study specific to your industry. We will reply within 3-5 days with a case study detailing how we helped brands in your space grow.
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