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LuminAID
Outdoor & Emergency Prep
Facebook ads, TikTok Ads, Creative Services
LuminAID is a Shark Tank success story. After appearing on the show in 2015, the company secured an investment from Mark Cuban and has since been featured in updates where its founders showcased how their product helps people in disaster-stricken areas like Malawi and Puerto Rico.
LuminAID's inflatable solar lanterns are now popular among campers, hikers, and emergency-preparedness enthusiasts. The product's portability and durability make it ideal for outdoor adventures, power outages, and everyday use. The company's mission is to make safe and accessible light and energy for all.
LuminAID, a manufacturer of solar-powered, inflatable lights, was looking to scale their Facebook campaigns while maintaining or increasing their return on advertising spend (ROAS). Their busiest season was May through July, during the camping season.
In January 2021, LuminAID partnered with Skille to manage their Facebook campaigns. Skille tested hundreds of image and video ads leading up to the high season, and when the busy season arrived, they scaled up aggressively, increasing spending from $10,000 to $100,000 in just a few months. This intensive planning allowed them to capitalize on periods when consumers were most likely to purchase, while maintaining consistent ROAS even at higher spends.
In order to maximize Luminaid's ad spend during peak periods, we adopted an opportunistic spend pacing strategy. During high-season, we increased the budget 15x to 20x, going from an average daily spend of $200 to $3,000 to $8,000. This aggressive yet calculated approach allowed us to effectively utilize Luminaid's ad dollars during their busy periods.
Skille tested hundreds of image and video ads leading up to the high season, and when the busy season arrived, they scaled up aggressively, increasing spending from $10,000 to $100,000 in just a few months. This intensive planning allowed them to capitalize on periods when consumers were most likely to purchase, while maintaining consistent ROAS even at higher spends.
In order to gain the trust of the target audience, we utilized the accounts of reputable influencers in the emergency preparedness industry to advertise our products.
To improve the performance of our bottom-of-funnel campaigns, we ran ads linking to recent PR articles from reputable websites. This approach helped build trust and credibility with the target audience, resulting in some of our highest-performing bottom-of-funnel campaigns.
The efforts paid off, with the LuminAID ad account seeing some of its best sales days under Skille's management. The ROAS exceeded 2x, with an 8k/day profitable Facebook spend during the peak period and a 30% increase in Facebook revenue.
We were proud to be by LuminAID's side throughout their growth and success, including their acquisition in 2022. The continued success of their advertising campaigns, including those managed by Skille, contributed to their positive trajectory. We are honored to have had a part in their story.
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