ROAS went from 0.8x to 2x - all while nearly doubling total spend

200%

Increase in ROAS

30%

Increase in CTR

300%

Increase in Revenue
-
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200%

Increase in ROAS

30%

Increase in CTR

300%

Increase in Revenue
-
,
200%
Increase in ROAS
30%
Increase in CTR
300%
Increase in ROAS

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author Name, Position

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FEATURING

MAVRANS

INDUSTRY

Fashion & Apparel

SERVICE

Facebook Ads, Google Ads, Creative

The Brand

Established in 2019, Mavrans is a sustainable fashion brand that aims to merge fashion and sustainability. 

Mavrans has attracted the attention of several celebrities who share their values, including Ed Sheeran, Dwayne Wayde, Maluma, and Joe Jonas. With their innovative approach to sustainability and fashion, Mavrans is quickly becoming a go-to brand for those who want to look good while doing good for the environment.

Their clothing is made with 'Recocoblend' fabrics, an invention that composts a mixture of coconut husks and recycled plastics to create eco-friendly and comfortable. As a lifestyle brand, Mavrans embraces a carefree identity and maverick-mindedness.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Challenge

In 2020, MAVRANS enlisted the services of Skille to manage their Facebook and Google ad accounts.

Skille swiftly identified the primary issue with the account - the campaign structure - and set about devising a plan for scale.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Solutions

Frequency Relief:

The account required an urgent reduction in retargeting budget allocation as the frequency was exceeding 15x. Our initial action was to shift the budget from retargeting to prospecting, which resulted in two benefits for MAVRANS: 1) a replenished pipeline with new potential buyers and 2) reduced budget waste caused by bottom-funnel heavy targeting.

Creative overhaul

The second issue Skille identified was a shortage of ads with limited variety. To address this, they undertook a complete creative overhaul to add depth and breadth to the ad portfolio, resulting in a 30% increase in CTR.

Consolidation and Machine Learning

Finally, to further optimize the ad account, Skille simplified the campaign structure by reducing the number of campaigns and ad sets. Additionally, they took advantage of Facebook's automated features, such as Campaign Budget Optimization, Auto-Placement, and Dynamic Creatives. These changes resulted in a significant decrease in CPMs of nearly 30%.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Results

By reallocating the budget, improving CTRs through a creative overhaul, and consolidating the account for lower CPMs, MAVRANS experienced a remarkable increase in ROAS from 0.8x to 2x, while also nearly doubling their total spend.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

200%

Increase in ROAS

30%

Increase in CTR

300%

Increase in Revenue
-
,

The Challenge

In 2020, MAVRANS enlisted the services of Skille to manage their Facebook and Google ad accounts.

Skille swiftly identified the primary issue with the account - the campaign structure - and set about devising a plan for scale.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Strategies

Frequency Relief:

The account required an urgent reduction in retargeting budget allocation as the frequency was exceeding 15x. Our initial action was to shift the budget from retargeting to prospecting, which resulted in two benefits for MAVRANS: 1) a replenished pipeline with new potential buyers and 2) reduced budget waste caused by bottom-funnel heavy targeting.

Creative overhaul

The second issue Skille identified was a shortage of ads with limited variety. To address this, they undertook a complete creative overhaul to add depth and breadth to the ad portfolio, resulting in a 30% increase in CTR.

Consolidation and Machine Learning

Finally, to further optimize the ad account, Skille simplified the campaign structure by reducing the number of campaigns and ad sets. Additionally, they took advantage of Facebook's automated features, such as Campaign Budget Optimization, Auto-Placement, and Dynamic Creatives. These changes resulted in a significant decrease in CPMs of nearly 30%.

The Results

By reallocating the budget, improving CTRs through a creative overhaul, and consolidating the account for lower CPMs, MAVRANS experienced a remarkable increase in ROAS from 0.8x to 2x, while also nearly doubling their total spend.

200%
Increase in ROAS
30%
Increase in CTR
300%
Increase in Revenue

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